About Effective Media Strategies

A Brooklyn-based public relations agency that believes bold storytelling and strategic thinking can change how the world sees your brand.

Our Story

Built on Boldness. Driven by Results.

Effective Media Strategies was founded with a singular vision: to deliver public relations that does more than generate headlines. We build campaigns that shift perceptions, open doors, and create lasting brand equity.

Operating from the heart of Brooklyn, we bring the energy and grit of New York to every client engagement. Our team combines deep media relationships, creative storytelling, and rigorous strategic thinking to deliver results that matter.

Whether you are launching a new product, navigating a crisis, or repositioning your brand for growth, we are the partner that makes it happen.

Modern office workspace representing Effective Media Strategies agency culture
Leadership

Meet Our Founder

Lupe Medina

Founder & Principal Strategist

With over a decade of experience in public relations, media strategy, and brand communications, Lupe Medina founded Effective Media Strategies to bring a more intentional, results-oriented approach to PR. Lupe has worked with organizations across industries, from technology startups to nonprofit institutions, crafting narratives that resonate and campaigns that deliver. Lupe believes that every brand deserves representation that is as ambitious as its vision.

Our Values

What Guides Our Work

Intentionality

Every action we take is purposeful. We do not chase trends for the sake of visibility. We pursue opportunities that align with your goals.

Partnership

We work alongside you, not above you. Your success is our success, and we invest in relationships that go beyond the contract.

Innovation

The media landscape evolves constantly. We stay ahead by embracing new platforms, formats, and approaches that keep your brand relevant.

Transparency

You will always know where your campaign stands. Clear communication and honest counsel are non-negotiable in our practice.

Agility

News cycles move fast. We move faster. Our team is built to pivot, adapt, and capitalize on emerging opportunities in real time.

Excellence

Good enough is never good enough. We hold ourselves to the highest standards in strategy, execution, and client service.

Team meeting discussing media strategy and campaign planning
Our Journey

Growing With Purpose

Founded

Effective Media Strategies Launches

Established in Brooklyn with a mission to bring strategic, results-driven public relations to brands that dare to stand out.

Growth

National Client Portfolio

Expanded from local Brooklyn businesses to a national client base spanning technology, healthcare, finance, and consumer brands.

Today

Industry Recognition

Recognized for delivering campaigns that generate measurable media impact, with over 500 million earned media impressions and counting.

Let Us Tell Your Story

Ready to work with a PR agency that cares as much about your success as you do?

Contact Us Today